Summary

Chinese online marketplace Temu faces resistance in Southeast Asia despite its rapid global growth driven by ultra-cheap products.

Indonesia removed Temu from app stores, citing protection for local merchants, while Vietnam may ban Temu and Shein by month’s end due to unapproved business operations.

Local manufacturers and vendors struggle to compete with Temu’s low prices, which are supported by China’s surplus production capacity and aggressive discounts.

While consumers benefit from affordability, governments are increasing regulations to shield domestic industries.