• niktemadur@lemmy.world
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    4 months ago

    Truck drivin’, bible-thumpin’, gun totin’ knuckledragger in Texas:
    “I ain’t gonna buy Lockeed Martin products, I’m gonna boycott them! Make 'murica grate agin!”
    Proceeds to angrily keep on NOT buying surface-to-air missiles.

    • maeries@feddit.de
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      4 months ago

      That’s actually how I feel like many are arguing. I don’t like it, because it’s woke. And it’s woke, because I don’t like it

  • CileTheSane@lemmy.ca
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    4 months ago

    I was curious if they actually bothered to define what “woke” is. Obviously they don’t, you can’t define the boogey man.

    I did find their “how do we rate things” page and the first criteria is: “do they donate to social justice causes.”

    How do you literally say “I am against social justice” and think you’re the good guy?

    • Bernie_Sandals@lemmy.world
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      4 months ago

      How do you literally say “I am against social justice” and think you’re the good guy?

      By first declaring “Social Justice Warriors” to be the enemy and bashing against them at every step for a decade.

    • psud@aussie.zone
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      4 months ago

      I have a lot of trouble seeing how SJW could be an insult, let alone woke

      Not woke? Still sleepwalking hey?

      (They say “conservative” for “against social justice”; ie “conservative” for “anti-government radical”)

  • Asafum@feddit.nl
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    4 months ago

    What the actual fuck!?

    Woke, when boiled down to its very basic premise is: giving a shit about other people in society.

    They’re against that so much so that they make websites like this to avoid giving money to corporations that pretend to value other people’s existence?

    God I hate propagandists so fucking much…

    • Lemzlez@lemmy.world
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      4 months ago

      Don’t forget they’re usually also agains cancel culture, which makes this even better.

    • whotookkarl@lemmy.world
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      4 months ago

      Pretty sure the people actually using it in a derogatory manner don’t care about common usage or meaning and use it as a placeholder for the n* word when talking in public. Urban, woke, DEI, East coast elite, etc is all just bigotry and racism.

    • njm1314@lemmy.world
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      4 months ago

      It’s simply amazing to consider YouTube an enemy when YouTube is basically the soul reason right wing propaganda has spread to the level that it has today. YouTube is the breeding ground for the alt right. Their complaint is literally the opposite of reality, and as I type that I realize I’ve typed that a lot before haven’t I? Same old shit I guess.

      • KuroiKaze@lemmy.world
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        4 months ago

        I think more that they mean that alphabet has a massive dei programs. Special teams for minorities, required reporting on dei compliance for orgs, and official recognition of minority holidays etc for their employee base.

    • samus12345@lemmy.world
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      4 months ago

      It’s annoying that these big, evil corporations that woke people hate are considered “woke” by conservatives.

      • irreticent@lemmy.world
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        4 months ago

        It’s annoying

        I find it hilarious that Google is getting hate from both sides. It’s not like they don’t deserve it, DEI aside.

      • Estiar@sh.itjust.works
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        4 months ago

        To awaken the spirit of a nation, to feel the will of God, Family and Country. That’s pretty woke, though not exactly uhh good

    • Rustmilian@lemmy.world
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      4 months ago

      This is absolutely true, but not in the sense this is trying to portray. They censor me hard, and I’m not even that political, just anti-spyware. They censor anything they don’t like, so if you slight them for being a mass-data collection organization that shit all over their own old slogan, they put you on their shit list actively keeping you from being able to speak. Really, Google isn’t “woke” more so just a bunch of pandering opportunist capitalist predators in sheep’s wool. The word “woke” itself has devolved.

    • myusernameis@lemmy.ca
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      4 months ago

      I know I should be angry, but honestly the copywriting on this is cracking my shit up. “So woke they never sleep” these bigots are comedy gold.

  • solsangraal@lemmy.zip
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    4 months ago

    the chucklefucks whining about “woke” can’t even define what the term means, let along know a single goddamn thing about lockheed martin

  • MiDaBa@lemmy.ml
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    4 months ago

    Their methodology is basically this :

    1. Find news articles about the company
    2. If it’s a positive article about the company’s environmental work, inclusion statements or supports any Biden policies then BAM woke.
    3. If it’s an article about the company donations to election denying politicians, about the company being accused of racism or about Republican donations then it gets stamped non woke.
    4. Average the results and profit!

    I’m not sure how many articles they “find” or how they decide which ones to include but this website is as hilarious as it is sad. Imagine being so afraid of the word “woke” that you feel the need curate a list of companies to avoid.

  • Match!!@pawb.social
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    4 months ago

    They don’t even have ratings for Nestlé or Coca-Cola. What the fuck is this

  • Fat Tony@lemm.ee
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    4 months ago

    A website dedicated to telling you whether it’s woke or not. From a commercial perspective, that’s bloody brilliant.

    (From any other perspective it’s a bloody shame.)