It is a nice PR but for me I am not impressed. Rolex is also a non profit organization in Switzerland and and mostly help hiding there finance.
Okay but Rolex is Rolex. There are uncountably many non-profits, and many (most?) do good work. I don’t think Rolex is representative of your usual non profit.
For a second I thought you meant you don’t use Signal, so they all went there on purpose to avoid you.