While I think the aesthetics are slightly wonky, this Owlet is an interesting design departure for the e-bike form factor: It's sort of like, if you were in a manufacturing facility and wanted to make a bike, but didn't have access to the right materials.
People associate scooters and mopeds with being on the road with cars. By calling it an ebike they are making it clear what use case they intend for the bike. Hence why the promo video shows it being used in bike lanes and a couple having fun near a waterfront, that’s the type of stuff you do on a bike not a moped.
People associate scooters and mopeds with being on the road with cars. By calling it an ebike they are making it clear what use case they intend for the bike. Hence why the promo video shows it being used in bike lanes and a couple having fun near a waterfront, that’s the type of stuff you do on a bike not a moped.