I asked a relative to look for RealVNC on the Play Store and install it. Once they were done, I asked them to fulfill a basic task inside RealVNC and they were really confused by my instructions. I took a look at their phone, lo and behold, they had installed a different app. I asked them to repeat the install procedure while I watched. They punched in “realvnc” in the search box, two identically formatted results appeared. Their finger instinctively clicked the Install button on the top result. It was an ad. 🤦♂️🤦♀️🤦
Of course it’s user error. However a system makes it easier or harder to achieve a task or make errors. You say it’s clearly not the app that was asked for. I see two equally sized icons of nearly identical color, two equally sized Install buttons if the same color. The first one being the wrong one. And this is after looking for an exact app name. I think we don’t need a focus group to show this drives clicks away from the searched app and to the ad. In fact we can be reasonably sure Google’s research drove the decision to create this UX. In a slightly saner timeline I’d have expected the ad to not have an Install button on it or at the very least to not use the prominent button color. 😒 BTW I didn’t downvote.
Of course, as I said - the Play Store is trash and anti-consumer. However, that does not change the fact that the sponsored application is clearly not called “RealVNC”, nor does it have a logo which says or suggests it is RealVNC. If you are getting tricked by the colour of an application logo then you have problems closer to home you should be worrying about.