Ford revamps electric vehicle strategy with push into hybrids
wapo.st
The automaker’s EV division has been losing money, but pivoting from all-electric vehicles to hybrid technology could cost Ford up to $1.9 billion more.
  • silence7@slrpnk.netOPM
    221·
    3 months ago

    It’s not nobody; they’re actually selling a lot. It’s that they’re building large expensive pickup trucks, rather than trying for smaller cheaper vehicles that appeal to a big chunk of the population

    • MachineFab812@discuss.tchncs.de
      2·
      3 months ago

      … and removing options from those versus the ICE versions. In my case, removing the front-row middle seat option from the F-150 Lightning took that sonofabitch off my preferred next-vehicle list. Can’t fit my whole family? Don’t want it.

      Mock me for having a large family that restricts my choice in vehicles, but consider: I could just buy what I want and cart them everywhere with two+ vehicles like our neighbors and extended family do with their large broods.

      There is no up-shot to removing passenger capacity from a vehicle. Not when so many EV’s have a got-damn Frunk.

    • sucricdrawkcab@lemmy.world
      1·
      3 months ago

      I don’t see it personally. That doesn’t mean I don’t agree with you, because I do, but people buying expensive trucks don’t have interest from what I’ve seen. They either buy that expensive gas truck, or buy Rivian, that’s just from me seeing buying and selling cars for work.

      • silence7@slrpnk.netOPM
        4·
        3 months ago

        There are pretty intense local brand preferences. Nationally Ford has been selling more

        • sucricdrawkcab@lemmy.world
          1·
          3 months ago

          I still don’t see it personally. Like I literally mean I agree with you but I just don’t see people (Nationwide) in my industry buying them and not so much, it doesn’t happen, or it’s not possible.

          • silence7@slrpnk.netOPM
            4·
            3 months ago

            I don’t doubt you that it’s not happening in your circle. It’s pretty definitely happening though:

            Sales of America’s No. 1 selling electric truck, the F-150 Lightning, totaled 15,645 through June of this year. F-150 Lightning sales for Q2 totaled 7,902, up 77 percent from a year ago.

            Rivian isn’t selling as many:

            Rivian Automotive, Inc. (NASDAQ: RIVN) today announced production and delivery totals for the quarter ending June 30, 2024. The company produced 9,612 vehicles at its manufacturing facility in Normal, Illinois and delivered 13,790 vehicles during the same period.

            Now…Ford doesn’t appear to be trying to scale up and Rivian is, so I expect this to change in the future. But it’s definitely a lot that are selling.