After 155 years, the Campbell Soup company is changing its name | CNN Business
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The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name and rebrand as The Campbell’s Company.

“The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.”

  • over_clox@lemmy.worldEnglish
    4·
    2 months ago

    Hmm… interesting. Thanks for sharing. 👍

    Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?

    Like seriously, couldn’t they have the respect to call it Caramel Jills? Why they gonna call her a cracker?

    https://youtube.com/shorts/V3wVWkl-39U

    • Nougat@fedia.io
      41·
      2 months ago

      We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

      https://www.crackerjill.com/faqs

      “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

      https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html

      And they didn’t rename Cracker Jack. They added Cracker Jill. It’s still the same product regardless of the packaging, just with more representation.

      • over_clox@lemmy.worldEnglish
        2·
        2 months ago

        And? Cracker Jill? How about Caramel Jill instead?.. 🤔

        Sorry, but I don’t think their marketing department really thought that one through. I mean hell, it’s a caramel covered snack!