After working retail for the holiday season as a younger person, and seeing how that started in October…then working in the beer industry, watching seasonal creep pushing those beer releases ever earlier (combined with the ramp up and logistics meaning that we were in full on “get ready for Oktoberfest” mode by mid-April…

I think I was just totally burnt out of any capacity for seasonal creep outrage a decade ago.

I saw a Christmas display while grocery shopping this week. Didn’t even register as odd, let alone annoying. Which is saying something, coming from me, who tends to treat getting annoyed about random shit as a sort of relaxing pastime.