X owner Elon Musk has once again hijacked a rare coveted username from its original user.
This time, however, the takeover wasn’t for the good of X the company, it was so Musk could promote Donald Trump for president.
On Saturday, Musk appeared at Donald Trump’s rally in Butler Pennsylvania. However, earlier that day, Musk began promoting his pro-Trump Super PAC, called America PAC, using a brand new handle @America.
“Read @America to understand why I’m supporting Trump for President,” Musk’s new bio said as of approximately 1:30pm ET on Saturday, Oct. 5.
The @America handle appeared attached to a brand new account setup just this month, in October 2024. However, this rare, one-word geographic handle had already been long registered by another X user more than 14 years prior to Musk taking the handle from them, in September 2010.
According to a person familiar with the situation, X took the handle from the user much like how Musk’s social media company took the @X handle from its original registrant last year.
I would argue if the users don’t hold value, and the content is made by the uses, the company would need a re-evaluation of near zero value. Then again … Lemmy has no value to usernames. As you and I can have the same username, as we are on different instances. But that is attached to the idea of disenfranchising the value behind the instance ownership.