Macca’s like other modern corporations raises the prices to “what the market will support” in order to maximise profit.
They raise the price until sales drop, then back off a bit. It’s about exploiting people’s desire for macca’s fast food to the greatest extent possible.
McDonalds was just trying to get ahead of what they thought was an inevitable wage increase so they had an excuse to price hike.
Macca’s like other modern corporations raises the prices to “what the market will support” in order to maximise profit.
They raise the price until sales drop, then back off a bit. It’s about exploiting people’s desire for macca’s fast food to the greatest extent possible.