Cracker Barrel’s CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.

  • Cosmoooooooo@lemmy.world
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    5 months ago

    The cracker boss man done fucked up. Some new barrels for the crackers should do it. They’ll even have loyal cracker programs.

    “cracker” is a term used for slave owners on horseback ‘cracking the whip’ on the backs of slaves. Possibly analogous to a modern CEO that pays slave wages. Like half minimum wage to server staff.

    • yesman@lemmy.world
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      5 months ago

      “Cracker Barrel” refers to 19th century rations. The Cracker was a shelf stable hard-tack biscuit and they were packed into barrels or boxes for transport. You would have encountered hard tack in the military or as a poverty food.

      There is a story about General Lee and Jackson meeting before Chancellorsville while sat on these boxes called the “Crackerbox Meeting”

      I don’t think the name is related to the anti-white pejorative.

      • njm1314@lemmy.world
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        5 months ago

        This is a cute little history lesson you two have been on, but the name for the restaurant comes from barrels of literal crackers.