Who is Andy Palmer and why is he saying “Hybrids are a road to hell?” Admittedly, Palmer is not a household name, but he is well known in the auto industry. He went to work for Nissan in 2002 and rose quickly to become the chief operating officer and head of global planning for the company. In 2014, he became CEO of Aston Martin, a position he held for six years.

Some call him “the godfather of the electric car” because during his time at Nissan he pushed for the development of the LEAF, the world’s first mass market electric car. He told Business Insider recently, “I wish I could say that it was driven by a motivation to better the world. But actually, it was driven by the Toyota Prius kicking our ass.” Rather than just copying Toyota’s success with its hybrid drivetrain, Palmer said he pushed Nissan to build a fully electric vehicle, a plan that resulted in the LEAF after CEO Carlos Ghosn added his support for the idea.

Palmer told Business Insider that delaying transitioning to EVs in favor of selling hybrids was a “fool’s errand” and warned that automakers doing so risked falling even further behind Chinese EV companies. “Hybrids are a road to hell. They are a transition strategy, and the longer you stay on that transition, the less quickly you ramp up into the new world. If you just delay transitioning to EVs by diluting it with hybrids then you are more uncompetitive for longer, and you allow the Chinese to continue to develop their market and their leadership. I honestly think it’s a fool’s errand.”