They should harness the crazy for good. Make conspiracy theory-sounding stories, but make them factual and get people to take positive action.
“They created chemicals you can inject into the bloodstream that keeps them from getting the Measels.”
“The overlords in their golden towers want to tell you who you are and aren’t allowed to love.”
Well, as long as we fly out an antivaxxer in change of the only department that can ban existing vaccines, that should be fine.