Friend of mine took me to a kiddy or family matinee at her local theater on a Sunday because it was cheap. I never experienced anything like it. Moms were sitting in groups chatting at full volume, kids playing in seats and running up and down the aisles, yelling to each other. Sheer pandemonium - the movie was strictly an afterthought, hardly anybody was paying attention to it. In fact I don’t even remember what it was lol.